Chapter 1
Introducing Business Research
Select the choice which best completes the statement, or answers the question, by clicking on the corresponding letter.
The step-by-step process by which the research project is conducted and completed is known as:
- The research process.
- The process of describing research.
- The process of developing research ideas.
- The process of gathering data for a research project.
The literature review that the researcher writes becomes the:
- Conceptual framework for the research project.
- Theoretical framework for the research project.
- Methodological framework for the research project.
- Analytical framework for the research project.
Data collection methods are:
- The means by which literature is sourced for a research project.
- The means by which data is analysed for a research project.
- The means by which data is gathered for a research project.
- The means by which the researcher develops a theoretical framework.
Data is:
- Literature gathered for a research project.
- Information or evidence gathered for a research project.
- Always difficult to source for a research project.
- Always complex when used in a research project.
The four frameworks approach to the research project is an approach whereby:
- The researcher uses one of four frameworks to help design the research project.
- Where the researcher carries out four research projects.
- The first framework, the conceptual framework, shapes, supports and directs the other three frameworks.
- Four methodologies are used in the research project.
A key concept is:
- A sub-section in the theoretical framework.
- A source of data.
- A key idea, a key word or a key phrase.
- A means of gathering data.
Data analysis is:
- A very complex process.
- The analysis of data. Data is analysed, findings are produced, conclusions are drawn and recommendations are made.
- The means by which data is gathered for a research project.
- The final step in the research process.
The conceptual framework for the research project:
- Contains all of the key concepts of the research project.
- Contains the theoretical framework for the research project.
- Contains the aim and objectives of the research.
- Contains a description of the context for the research.
The conceptual framework is contained in:
- The literature review.
- The research methodology.
- The analysis carried out for the research project.
- The research statement/question.
As you begin your research project it is important to record your thoughts, ideas, inspirations, contacts, references and resources:
- Using an electronic recording device.
- In a research diary.
- For posterity.
- For your research supervisor.
You will be able to refer back to your research diary for:
- For a record of the research project, and for inspiration and ideas. The research diary will save you a lot of time in the writing process.
- Memories of your social life.
- A record of your time at college.
- Help with cramming for exams.
Social research is:
- About statistical analysis.
- About investigating some aspect of the social world.
- Done by sociologists.
- Always complex and difficult to understand.
Business research is:
- About statistical analysis.
- Always complex and difficult to understand.
- About investigating some aspect of business.
- Not really relevant.
Social research paradigms are:
- Different perspectives taken by social scientists on the social world.
- Irrelevant in business research.
- Data gathering methods.
- Different means of analysing data.
The methodological framework contains:
- All of the key concepts in the research project.
- All of the detail on how the research was conducted.
- The literature review.
- Detail on the background to the research.